Audience engagement glossary

The competition to capture and retain the limited attention spans of audiences in a content-saturated environment.

Subgroups within an audience that share common interests or characteristics.

Turning audience members into advocates who actively promote your brand, content, or mission.

Engagement that occurs at different times, allowing audiences to participate at their convenience rather than in real time.

The measurable involvement of an audience in activities such as liking, commenting, sharing, or participating in discussions.