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Meatheroes App
Meatheroes App
Meatheroes App
How Deutscher Fachverlag transformed one of its business media verticals into a trusted expert community—reviving the kind of meaningful exchange many miss on today’s social media.
How Deutscher Fachverlag transformed one of its business media verticals into a trusted expert community—reviving the kind of meaningful exchange many miss on today’s social media.
How Deutscher Fachverlag transformed one of its business media verticals into a trusted expert community—reviving the kind of meaningful exchange many miss on today’s social media.
About Deutscher Fachverlag (dfv)
About Deutscher Fachverlag (dfv)
About Deutscher Fachverlag (dfv)
Deutscher Fachverlag is one of Germany’s leading B2B publishing groups, with a strong portfolio of market-leading publications across numerous core business sectors.
One of its flagship titles is Fleischwirtschaft, Germany’s leading trade magazine for the meat and protein industry. Founded in 1921, it is among the most established and authoritative industry publications in Europe.
Fleischwirtschaft covers the entire value chain of the sector - from livestock production and processing to technology, product innovation, sustainability, quality management, regulation, and marketing. Its readership includes executives, plant managers, product developers, food technologists, researchers, and key decision-makers across both the meat and alternative-protein industries.
Published monthly in German, the magazine also offers international editions in English, Chinese, and Russian, giving it a strong global reach. Today, Fleischwirtschaft is widely regarded as the central professional reference medium for the meat-processing industry in German-speaking markets, combining deep technical journalism with market analysis, trend reporting, and scientific insight.
Deutscher Fachverlag is one of Germany’s leading B2B publishing groups, with a strong portfolio of market-leading publications across numerous core business sectors.
One of its flagship titles is Fleischwirtschaft, Germany’s leading trade magazine for the meat and protein industry. Founded in 1921, it is among the most established and authoritative industry publications in Europe.
Fleischwirtschaft covers the entire value chain of the sector - from livestock production and processing to technology, product innovation, sustainability, quality management, regulation, and marketing. Its readership includes executives, plant managers, product developers, food technologists, researchers, and key decision-makers across both the meat and alternative-protein industries.
Published monthly in German, the magazine also offers international editions in English, Chinese, and Russian, giving it a strong global reach. Today, Fleischwirtschaft is widely regarded as the central professional reference medium for the meat-processing industry in German-speaking markets, combining deep technical journalism with market analysis, trend reporting, and scientific insight.
Deutscher Fachverlag is one of Germany’s leading B2B publishing groups, with a strong portfolio of market-leading publications across numerous core business sectors.
One of its flagship titles is Fleischwirtschaft, Germany’s leading trade magazine for the meat and protein industry. Founded in 1921, it is among the most established and authoritative industry publications in Europe.
Fleischwirtschaft covers the entire value chain of the sector - from livestock production and processing to technology, product innovation, sustainability, quality management, regulation, and marketing. Its readership includes executives, plant managers, product developers, food technologists, researchers, and key decision-makers across both the meat and alternative-protein industries.
Published monthly in German, the magazine also offers international editions in English, Chinese, and Russian, giving it a strong global reach. Today, Fleischwirtschaft is widely regarded as the central professional reference medium for the meat-processing industry in German-speaking markets, combining deep technical journalism with market analysis, trend reporting, and scientific insight.
Frankfurt, Germany
Headquarters
Headquarters
1946
Founded
Frankfurt, Germany
Headquarters
1946
Founded
B2B Publishing
Industry
B2B Publishing
Industry
900
Company Size
Challenges
Challenges
Challenges
Reach without control
Reach without control
Reach without control
Like many B2B publishers, Deutscher Fachverlag and its flagship title Fleischwirtschaft face growing dependence on big tech platforms for reach, traffic, and engagement. Algorithms, shifting platform rules, and volatile distribution dynamics make visibility increasingly unpredictable—while distancing the publisher from direct relationships with its audience.
Like many B2B publishers, Deutscher Fachverlag and its flagship title Fleischwirtschaft face growing dependence on big tech platforms for reach, traffic, and engagement. Algorithms, shifting platform rules, and volatile distribution dynamics make visibility increasingly unpredictable—while distancing the publisher from direct relationships with its audience.
Like many B2B publishers, Deutscher Fachverlag and its flagship title Fleischwirtschaft face growing dependence on big tech platforms for reach, traffic, and engagement. Algorithms, shifting platform rules, and volatile distribution dynamics make visibility increasingly unpredictable—while distancing the publisher from direct relationships with its audience.
Engagement outside the brand
Engagement outside the brand
Engagement outside the brand
A quick experiment with a Facebook group revealed strong demand within the meat and protein industry for exchange, discussion, and peer-to-peer connection. Professionals clearly wanted a place to share experiences, ask questions, and learn from each other. However, these interactions took place entirely on third-party platforms, outside the publisher’s ecosystem and beyond its control.
A quick experiment with a Facebook group revealed strong demand within the meat and protein industry for exchange, discussion, and peer-to-peer connection. Professionals clearly wanted a place to share experiences, ask questions, and learn from each other. However, these interactions took place entirely on third-party platforms, outside the publisher’s ecosystem and beyond its control.
A quick experiment with a Facebook group revealed strong demand within the meat and protein industry for exchange, discussion, and peer-to-peer connection. Professionals clearly wanted a place to share experiences, ask questions, and learn from each other. However, these interactions took place entirely on third-party platforms, outside the publisher’s ecosystem and beyond its control.
Strategic risk and limited innovation
Strategic risk and limited innovation
Strategic risk and limited innovation
Relying on external platforms created structural risks: reduced independence, pressure on margins, weaker audience loyalty, and limited room to innovate beyond classic content and advertising models. Developing new digital formats, services, or community-driven business models was difficult without a self-controlled environment.
Relying on external platforms created structural risks: reduced independence, pressure on margins, weaker audience loyalty, and limited room to innovate beyond classic content and advertising models. Developing new digital formats, services, or community-driven business models was difficult without a self-controlled environment.
Relying on external platforms created structural risks: reduced independence, pressure on margins, weaker audience loyalty, and limited room to innovate beyond classic content and advertising models. Developing new digital formats, services, or community-driven business models was difficult without a self-controlled environment.
The need for a dedicated, owned platform
The need for a dedicated, owned platform
The need for a dedicated, owned platform
With Meatheroes, dfv set out to change this. The goal was to build a dedicated, clearly branded platform—fully owned and controlled by the publisher—that enables direct communication, continuous engagement, and meaningful peer-to-peer exchange. By turning passive readers into an active professional community, dfv aimed to secure long-term relevance, resilience, and strategic autonomy for one of its most important industry verticals.
With Meatheroes, dfv set out to change this. The goal was to build a dedicated, clearly branded platform—fully owned and controlled by the publisher—that enables direct communication, continuous engagement, and meaningful peer-to-peer exchange. By turning passive readers into an active professional community, dfv aimed to secure long-term relevance, resilience, and strategic autonomy for one of its most important industry verticals.
With Meatheroes, dfv set out to change this. The goal was to build a dedicated, clearly branded platform—fully owned and controlled by the publisher—that enables direct communication, continuous engagement, and meaningful peer-to-peer exchange. By turning passive readers into an active professional community, dfv aimed to secure long-term relevance, resilience, and strategic autonomy for one of its most important industry verticals.
With tchop.io, we turned the Fleischwirtschaft audience into an engaged, connected community of industry professionals in record time.
With tchop.io, we turned the Fleischwirtschaft audience into an engaged, connected community of industry professionals in record time.
Olaf Deininger
Olaf Deininger
Chief Editor, Deutscher Fachverlag
Chief Editor, Deutscher Fachverlag
From trade readership to a self-owned industry community
From trade readership to a self-owned industry community
From trade readership to a self-owned industry community
A dedicated platform for the meat and protein industry
A dedicated platform for the meat and protein industry
A dedicated platform for the meat and protein industry
With tchop.io, Fleischwirtschaft launched Meatheroes, a fully branded digital community platform built specifically for professionals across the meat and protein value chain. The platform brings together editorial content, industry updates, and community interaction in one central place—creating a new, direct digital touchpoint beyond websites and third-party platforms.
With tchop.io, Fleischwirtschaft launched Meatheroes, a fully branded digital community platform built specifically for professionals across the meat and protein value chain. The platform brings together editorial content, industry updates, and community interaction in one central place—creating a new, direct digital touchpoint beyond websites and third-party platforms.
With tchop.io, Fleischwirtschaft launched Meatheroes, a fully branded digital community platform built specifically for professionals across the meat and protein value chain. The platform brings together editorial content, industry updates, and community interaction in one central place—creating a new, direct digital touchpoint beyond websites and third-party platforms.
Quality journalism meets professional exchange
Quality journalism meets professional exchange
Quality journalism meets professional exchange
Meatheroes combines trusted trade journalism with structured opportunities for discussion and peer-to-peer exchange. Industry professionals can comment, react, and engage in topic-focused conversations in a moderated, high-quality environment. This turns content consumption into active participation and enables meaningful dialogue around trends, challenges, and innovations shaping the industry.
Meatheroes combines trusted trade journalism with structured opportunities for discussion and peer-to-peer exchange. Industry professionals can comment, react, and engage in topic-focused conversations in a moderated, high-quality environment. This turns content consumption into active participation and enables meaningful dialogue around trends, challenges, and innovations shaping the industry.
Meatheroes combines trusted trade journalism with structured opportunities for discussion and peer-to-peer exchange. Industry professionals can comment, react, and engage in topic-focused conversations in a moderated, high-quality environment. This turns content consumption into active participation and enables meaningful dialogue around trends, challenges, and innovations shaping the industry.
Direct relationships instead of platform dependency
Direct relationships instead of platform dependency
Direct relationships instead of platform dependency
By moving engagement into its own ecosystem, Fleischwirtschaft now builds direct, ongoing relationships with its audience—independent of social media algorithms and external platforms. Registration, interaction, and usage happen within a publisher-owned environment, giving full control over audience access, data, and insights while strengthening long-term loyalty.
By moving engagement into its own ecosystem, Fleischwirtschaft now builds direct, ongoing relationships with its audience—independent of social media algorithms and external platforms. Registration, interaction, and usage happen within a publisher-owned environment, giving full control over audience access, data, and insights while strengthening long-term loyalty.
By moving engagement into its own ecosystem, Fleischwirtschaft now builds direct, ongoing relationships with its audience—independent of social media algorithms and external platforms. Registration, interaction, and usage happen within a publisher-owned environment, giving full control over audience access, data, and insights while strengthening long-term loyalty.
A foundation for long-term innovation
A foundation for long-term innovation
A foundation for long-term innovation
More than a content extension, Meatheroes establishes a scalable foundation for new digital formats and business models. Community-driven features, networking, and knowledge sharing open up opportunities beyond classic reach-based monetisation—supporting editorial relevance, product innovation, and strategic autonomy for the future.
More than a content extension, Meatheroes establishes a scalable foundation for new digital formats and business models. Community-driven features, networking, and knowledge sharing open up opportunities beyond classic reach-based monetisation—supporting editorial relevance, product innovation, and strategic autonomy for the future.
More than a content extension, Meatheroes establishes a scalable foundation for new digital formats and business models. Community-driven features, networking, and knowledge sharing open up opportunities beyond classic reach-based monetisation—supporting editorial relevance, product innovation, and strategic autonomy for the future.
tchop™ features utilised
tchop™ features utilised
tchop™ features utilised
Meatheroes leverages a comprehensive set of tchop.io features designed to help B2B publishers turn specialist audiences into active, connected professional communities—while retaining full ownership and control:
Apps for iOS, Android and the Web: Meatheroes launched as fully branded native mobile apps and a responsive web app, giving industry professionals seamless access across devices. This ensures maximum reach and usability in both desk-based and on-the-go professional contexts.
SSO and subscription integration: The platform is fully integrated with the publisher’s single sign-on (SSO). Existing credentials can be reused, allowing Meatheroes to become a natural extension of Fleischwirtschaft’s premium subscription strategy and lowering barriers to participation.
Mix of owned and curated content: A curated feed combines editorial content from Fleischwirtschaft with expert opinions, discussions, and user-generated contributions. This mix ensures relevance for the target group while encouraging both consumption and participation within one central stream.
Push notifications: Editorial and automated push notifications enable reliable reach without algorithmic filtering. Notifications also incorporate social signals - such as replies or reactions -t o actively bring users back into the platform.
Discussions and threads: Threaded discussions and comments allow structured, professional exchange around articles, topics, and industry questions, turning content into a starting point for dialogue rather than a one-way channel.
Social feedback and engagement drivers: Emoji reactions and lightweight engagement tools make it easy for users to give feedback, signal interest, and participate without friction - lowering the threshold for interaction in a professional setting.
User profiles and networking: Rich user profiles highlight professional roles and interests, supporting peer-to-peer discovery and networking. This helps transform the platform from a content destination into a living industry network.
Topic based chat groups: Dedicated chat groups enable focused discussions around specific themes, technologies, or challenges in the meat and protein industry, creating structured spaces for ongoing exchange between members.
Meatheroes leverages a comprehensive set of tchop.io features designed to help B2B publishers turn specialist audiences into active, connected professional communities—while retaining full ownership and control:
Apps for iOS, Android and the Web: Meatheroes launched as fully branded native mobile apps and a responsive web app, giving industry professionals seamless access across devices. This ensures maximum reach and usability in both desk-based and on-the-go professional contexts.
SSO and subscription integration: The platform is fully integrated with the publisher’s single sign-on (SSO). Existing credentials can be reused, allowing Meatheroes to become a natural extension of Fleischwirtschaft’s premium subscription strategy and lowering barriers to participation.
Mix of owned and curated content: A curated feed combines editorial content from Fleischwirtschaft with expert opinions, discussions, and user-generated contributions. This mix ensures relevance for the target group while encouraging both consumption and participation within one central stream.
Push notifications: Editorial and automated push notifications enable reliable reach without algorithmic filtering. Notifications also incorporate social signals - such as replies or reactions -t o actively bring users back into the platform.
Discussions and threads: Threaded discussions and comments allow structured, professional exchange around articles, topics, and industry questions, turning content into a starting point for dialogue rather than a one-way channel.
Social feedback and engagement drivers: Emoji reactions and lightweight engagement tools make it easy for users to give feedback, signal interest, and participate without friction - lowering the threshold for interaction in a professional setting.
User profiles and networking: Rich user profiles highlight professional roles and interests, supporting peer-to-peer discovery and networking. This helps transform the platform from a content destination into a living industry network.
Topic based chat groups: Dedicated chat groups enable focused discussions around specific themes, technologies, or challenges in the meat and protein industry, creating structured spaces for ongoing exchange between members.
Meatheroes leverages a comprehensive set of tchop.io features designed to help B2B publishers turn specialist audiences into active, connected professional communities—while retaining full ownership and control:
Apps for iOS, Android and the Web: Meatheroes launched as fully branded native mobile apps and a responsive web app, giving industry professionals seamless access across devices. This ensures maximum reach and usability in both desk-based and on-the-go professional contexts.
SSO and subscription integration: The platform is fully integrated with the publisher’s single sign-on (SSO). Existing credentials can be reused, allowing Meatheroes to become a natural extension of Fleischwirtschaft’s premium subscription strategy and lowering barriers to participation.
Mix of owned and curated content: A curated feed combines editorial content from Fleischwirtschaft with expert opinions, discussions, and user-generated contributions. This mix ensures relevance for the target group while encouraging both consumption and participation within one central stream.
Push notifications: Editorial and automated push notifications enable reliable reach without algorithmic filtering. Notifications also incorporate social signals - such as replies or reactions -t o actively bring users back into the platform.
Discussions and threads: Threaded discussions and comments allow structured, professional exchange around articles, topics, and industry questions, turning content into a starting point for dialogue rather than a one-way channel.
Social feedback and engagement drivers: Emoji reactions and lightweight engagement tools make it easy for users to give feedback, signal interest, and participate without friction - lowering the threshold for interaction in a professional setting.
User profiles and networking: Rich user profiles highlight professional roles and interests, supporting peer-to-peer discovery and networking. This helps transform the platform from a content destination into a living industry network.
Topic based chat groups: Dedicated chat groups enable focused discussions around specific themes, technologies, or challenges in the meat and protein industry, creating structured spaces for ongoing exchange between members.
This platform gives us powerful tools to boost user engagement — from curated feeds and threads to discussions in chat groups.
This platform gives us powerful tools to boost user engagement — from curated feeds and threads to discussions in chat groups.
Kira Jenson
Kira Jenson
Project Lead "Meatheroes", Deutscher Fachverlag
Project Lead "Meatheroes", Deutscher Fachverlag
Impressive results
Impressive results
Impressive results
A new benchmark for professional B2B communities not only within Deutscher Fachverlag itself.
Key benefits realised include:
Strong response from the audience: The official launch at the annual Fleischkongress was met with very positive feedback from across the industry. The platform clearly addressed a long-standing need for structured exchange, networking, and discussion beyond existing channels.
Growing registrations and direct audience relationships: Meatheroes is seeing a steadily increasing number of sign-ups, while also driving new registrations into the publisher’s existing SSO system. This strengthens first-party relationships and makes the community an integral part of Fleischwirtschaft’s broader digital ecosystem.
Rapid growth in active usage: Monthly active users (MAU) are growing at double-digit rates month over month—demonstrating that professionals are not just registering, but returning regularly to participate, read, and engage.
Community as an event extension: By integrating additional, smaller industry events, Meatheroes is about to evolve into a digital home for event attendees before, during, and after physical or virtual gatherings. This extends the lifespan of events, deepens interaction between participants, and drives recurring platform usage.
A foundation for long-term independence and innovation: With its own community infrastructure, Fleischwirtschaft is reducing reliance on third-party platforms while gaining deeper insight into audience interests, engagement patterns, and emerging topics. Meatheroes provides a scalable foundation for future formats, services, and business models—fully owned and controlled by the publisher.
A new benchmark for professional B2B communities not only within Deutscher Fachverlag itself.
Key benefits realised include:
Strong response from the audience: The official launch at the annual Fleischkongress was met with very positive feedback from across the industry. The platform clearly addressed a long-standing need for structured exchange, networking, and discussion beyond existing channels.
Growing registrations and direct audience relationships: Meatheroes is seeing a steadily increasing number of sign-ups, while also driving new registrations into the publisher’s existing SSO system. This strengthens first-party relationships and makes the community an integral part of Fleischwirtschaft’s broader digital ecosystem.
Rapid growth in active usage: Monthly active users (MAU) are growing at double-digit rates month over month—demonstrating that professionals are not just registering, but returning regularly to participate, read, and engage.
Community as an event extension: By integrating additional, smaller industry events, Meatheroes is about to evolve into a digital home for event attendees before, during, and after physical or virtual gatherings. This extends the lifespan of events, deepens interaction between participants, and drives recurring platform usage.
A foundation for long-term independence and innovation: With its own community infrastructure, Fleischwirtschaft is reducing reliance on third-party platforms while gaining deeper insight into audience interests, engagement patterns, and emerging topics. Meatheroes provides a scalable foundation for future formats, services, and business models—fully owned and controlled by the publisher.
A new benchmark for professional B2B communities not only within Deutscher Fachverlag itself.
Key benefits realised include:
Strong response from the audience: The official launch at the annual Fleischkongress was met with very positive feedback from across the industry. The platform clearly addressed a long-standing need for structured exchange, networking, and discussion beyond existing channels.
Growing registrations and direct audience relationships: Meatheroes is seeing a steadily increasing number of sign-ups, while also driving new registrations into the publisher’s existing SSO system. This strengthens first-party relationships and makes the community an integral part of Fleischwirtschaft’s broader digital ecosystem.
Rapid growth in active usage: Monthly active users (MAU) are growing at double-digit rates month over month—demonstrating that professionals are not just registering, but returning regularly to participate, read, and engage.
Community as an event extension: By integrating additional, smaller industry events, Meatheroes is about to evolve into a digital home for event attendees before, during, and after physical or virtual gatherings. This extends the lifespan of events, deepens interaction between participants, and drives recurring platform usage.
A foundation for long-term independence and innovation: With its own community infrastructure, Fleischwirtschaft is reducing reliance on third-party platforms while gaining deeper insight into audience interests, engagement patterns, and emerging topics. Meatheroes provides a scalable foundation for future formats, services, and business models—fully owned and controlled by the publisher.
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Build your fan-first platform with tchop™
Want to engage your audience like never before? Try tchop™ with a branded app tailored to your community and content.
Request your free branded app
Build your fan-first platform with tchop™
Want to engage your audience like never before? Try tchop™ with a branded app tailored to your community and content.
Request your free branded app
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