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Case Study
AOK Employee Apps
AOK Employee Apps
AOK Employee Apps
How Europe’s largest health insurer modernised internal communication, delivering real-time updates and interactive content through mobile and web apps.
How Europe’s largest health insurer modernised internal communication, delivering real-time updates and interactive content through mobile and web apps.
How Europe’s largest health insurer modernised internal communication, delivering real-time updates and interactive content through mobile and web apps.
About AOK
About AOK
About AOK
Allgemeine Ortskrankenkasse (AOK) is one of the largest statutory health insurance providers in Germany, covering over 27 million policyholders, which equates to roughly 27% of the market. With more than 130 years of history, AOK plays a crucial role in Germany’s healthcare infrastructure, adhering to the highest safety standards and certifications to ensure the delivery of comprehensive healthcare services.
In Germany, where statutory health insurance is mandatory, AOK guarantees millions of employees access to secure, regulated healthcare services.
The AOK system is highly decentralised, consisting of eleven legally independent, regional health insurance funds that operate autonomously, including their communication strategies.
Currently, tchop™ supports four of these health insurance funds, with two more set to join in 2025. Each organisation has unique goals, challenges, content needs, and IT solutions, coordinated through the AOK's exclusive partner for internal communications, KomPart Publishing Company, which is part of the AOK media group.
Allgemeine Ortskrankenkasse (AOK) is one of the largest statutory health insurance providers in Germany, covering over 27 million policyholders, which equates to roughly 27% of the market. With more than 130 years of history, AOK plays a crucial role in Germany’s healthcare infrastructure, adhering to the highest safety standards and certifications to ensure the delivery of comprehensive healthcare services.
In Germany, where statutory health insurance is mandatory, AOK guarantees millions of employees access to secure, regulated healthcare services.
The AOK system is highly decentralised, consisting of eleven legally independent, regional health insurance funds that operate autonomously, including their communication strategies.
Currently, tchop™ supports four of these health insurance funds, with two more set to join in 2025. Each organisation has unique goals, challenges, content needs, and IT solutions, coordinated through the AOK's exclusive partner for internal communications, KomPart Publishing Company, which is part of the AOK media group.
Allgemeine Ortskrankenkasse (AOK) is one of the largest statutory health insurance providers in Germany, covering over 27 million policyholders, which equates to roughly 27% of the market. With more than 130 years of history, AOK plays a crucial role in Germany’s healthcare infrastructure, adhering to the highest safety standards and certifications to ensure the delivery of comprehensive healthcare services.
In Germany, where statutory health insurance is mandatory, AOK guarantees millions of employees access to secure, regulated healthcare services.
The AOK system is highly decentralised, consisting of eleven legally independent, regional health insurance funds that operate autonomously, including their communication strategies.
Currently, tchop™ supports four of these health insurance funds, with two more set to join in 2025. Each organisation has unique goals, challenges, content needs, and IT solutions, coordinated through the AOK's exclusive partner for internal communications, KomPart Publishing Company, which is part of the AOK media group.
Berlin, Germany
Headquarters
Headquarters
1884
Founded
Berlin, Germany
Headquarters
1884
Founded
Health Insurance
Industry
Health Insurance
Industry
61,000+
Company Size
Challenges
Challenges
Challenges
Changing workforce dynamics
Changing workforce dynamics
Changing workforce dynamics
With the rise of remote work due to the COVID-19 pandemic, all AOK health insurance companies faced the challenge of efficiently reaching employees who were no longer working in the office. The traditional print magazine, once a key tool for employee communication, became less effective and was discontinued in many cases. As a result, AOK needed a new, digital communication platform.
With the rise of remote work due to the COVID-19 pandemic, all AOK health insurance companies faced the challenge of efficiently reaching employees who were no longer working in the office. The traditional print magazine, once a key tool for employee communication, became less effective and was discontinued in many cases. As a result, AOK needed a new, digital communication platform.
With the rise of remote work due to the COVID-19 pandemic, all AOK health insurance companies faced the challenge of efficiently reaching employees who were no longer working in the office. The traditional print magazine, once a key tool for employee communication, became less effective and was discontinued in many cases. As a result, AOK needed a new, digital communication platform.
Focus on a mobile solution
Focus on a mobile solution
Focus on a mobile solution
AOK sought a modern, secure platform that offered both mobile apps and a digital front-door intranet in the brand's look and feel. The mobile channel was increasingly seen as essential, given that existing intranet solutions didn’t offer a suitable solution. Additionally, AOK’s status as part of Germany's critical infrastructure, due to the vast number of people insured, added an extra layer of complexity. The health insurance provider needed a platform that adhered to stringent security and compliance regulations, ensuring that the system was not only user-friendly but also met the highest standards of data protection and privacy.
AOK sought a modern, secure platform that offered both mobile apps and a digital front-door intranet in the brand's look and feel. The mobile channel was increasingly seen as essential, given that existing intranet solutions didn’t offer a suitable solution. Additionally, AOK’s status as part of Germany's critical infrastructure, due to the vast number of people insured, added an extra layer of complexity. The health insurance provider needed a platform that adhered to stringent security and compliance regulations, ensuring that the system was not only user-friendly but also met the highest standards of data protection and privacy.
AOK sought a modern, secure platform that offered both mobile apps and a digital front-door intranet in the brand's look and feel. The mobile channel was increasingly seen as essential, given that existing intranet solutions didn’t offer a suitable solution. Additionally, AOK’s status as part of Germany's critical infrastructure, due to the vast number of people insured, added an extra layer of complexity. The health insurance provider needed a platform that adhered to stringent security and compliance regulations, ensuring that the system was not only user-friendly but also met the highest standards of data protection and privacy.
Budget constraints and special requirements
Budget constraints and special requirements
Budget constraints and special requirements
During their search, AOK found that many providers were too expensive and often too inflexible to meet the diverse requirements of the various AOKs. The platform needed to accommodate a large number of employees while maintaining high standards for both content and user experience. Internal communication at AOK had to align with strict corporate identity guidelines, similar to their external communications, but many platforms offered limited customisation options beyond basic colour and logo changes.
During their search, AOK found that many providers were too expensive and often too inflexible to meet the diverse requirements of the various AOKs. The platform needed to accommodate a large number of employees while maintaining high standards for both content and user experience. Internal communication at AOK had to align with strict corporate identity guidelines, similar to their external communications, but many platforms offered limited customisation options beyond basic colour and logo changes.
During their search, AOK found that many providers were too expensive and often too inflexible to meet the diverse requirements of the various AOKs. The platform needed to accommodate a large number of employees while maintaining high standards for both content and user experience. Internal communication at AOK had to align with strict corporate identity guidelines, similar to their external communications, but many platforms offered limited customisation options beyond basic colour and logo changes.
More than 95% of our employees use our apps everyday with many posting, commenting and actively engaging on the platform.
More than 95% of our employees use our apps everyday with many posting, commenting and actively engaging on the platform.
Linda Mavius
Linda Mavius
Internal Communications, AOK Plus
Internal Communications, AOK Plus
From vision to reality
From vision to reality
From vision to reality
Mobile app and front-door intranet
Mobile app and front-door intranet
Mobile app and front-door intranet
The various AOK regions each had different needs and challenges. While AOK Lower Saxony prioritised developing an employee app, AOK Plus focused on implementing a new front-door intranet. Some AOK divisions aimed to build a "social intranet," whereas others concentrated on creating modern, multimedia corporate communication with interactive community elements. In close collaboration with KomPart, tchop™ was able to develop and implement tailored solutions for each AOK division while maintaining a unified platform. Nevertheless, the focus was on a uniform, overarching platform that can be further developed together and from which all organisations benefit.
The various AOK regions each had different needs and challenges. While AOK Lower Saxony prioritised developing an employee app, AOK Plus focused on implementing a new front-door intranet. Some AOK divisions aimed to build a "social intranet," whereas others concentrated on creating modern, multimedia corporate communication with interactive community elements. In close collaboration with KomPart, tchop™ was able to develop and implement tailored solutions for each AOK division while maintaining a unified platform. Nevertheless, the focus was on a uniform, overarching platform that can be further developed together and from which all organisations benefit.
The various AOK regions each had different needs and challenges. While AOK Lower Saxony prioritised developing an employee app, AOK Plus focused on implementing a new front-door intranet. Some AOK divisions aimed to build a "social intranet," whereas others concentrated on creating modern, multimedia corporate communication with interactive community elements. In close collaboration with KomPart, tchop™ was able to develop and implement tailored solutions for each AOK division while maintaining a unified platform. Nevertheless, the focus was on a uniform, overarching platform that can be further developed together and from which all organisations benefit.
Consultancy, full service, and support
Consultancy, full service, and support
Consultancy, full service, and support
Together with Kompart, tchop™ also provided advisory services to guide the entire implementation process. In addition to ensuring compliance with data protection and IT security regulations, our focus was on strategic consulting for content development and communication strategy. While KomPart took charge of content creation, we helped manage the technical and organisational challenges, ensuring a structured and smooth process.
Together with Kompart, tchop™ also provided advisory services to guide the entire implementation process. In addition to ensuring compliance with data protection and IT security regulations, our focus was on strategic consulting for content development and communication strategy. While KomPart took charge of content creation, we helped manage the technical and organisational challenges, ensuring a structured and smooth process.
Together with Kompart, tchop™ also provided advisory services to guide the entire implementation process. In addition to ensuring compliance with data protection and IT security regulations, our focus was on strategic consulting for content development and communication strategy. While KomPart took charge of content creation, we helped manage the technical and organisational challenges, ensuring a structured and smooth process.
Fast, efficient introduction
Fast, efficient introduction
Fast, efficient introduction
Deploying a new employee app is always a complex IT project involving multiple internal stakeholders. Despite this, the process for each AOK took, on average, just six months from project initiation to app launch. All apps were introduced within the agreed timeline, a testament to the effective teamwork of all parties involved.
Deploying a new employee app is always a complex IT project involving multiple internal stakeholders. Despite this, the process for each AOK took, on average, just six months from project initiation to app launch. All apps were introduced within the agreed timeline, a testament to the effective teamwork of all parties involved.
Deploying a new employee app is always a complex IT project involving multiple internal stakeholders. Despite this, the process for each AOK took, on average, just six months from project initiation to app launch. All apps were introduced within the agreed timeline, a testament to the effective teamwork of all parties involved.
tchop™ features utilised
tchop™ features utilised
tchop™ features utilised
The various AOK divisions made extensive use of tchop's comprehensive features::
New content production: AOK divisions produced a mix of classic articles, new micro-content formats, and multimedia elements like videos and podcasts. All of this content was bundled into an engaging, dynamic news feed for employees.
Curated content: Automatic integration of selected social media posts and curated content from internal and external sources ensured employees received a wide range of relevant information in one place.
AOK Corporate Identity: The mobile and web apps were developed in close coordination with AOK’s service providers to ensure that the apps adhered to AOK’s strict corporate identity guidelines.
Engagement tools: A key focus was on activating and retaining employees through comments, likes, discussion forums, and other modern interaction formats designed to foster engagement.
User-generated content: Employees contributed various types of content, which could then be shared and discussed across the platform, further enhancing engagement and collaboration.
Push notification: A combination of editorial and personalised push notifications was used to keep employees informed quickly and efficiently.
Surveys and feedback tools: Survey formats by incorporating custom tools allowed AOK to quickly gather quantitative and qualitative feedback from their workforce, providing valuable insights into employee opinions and preferences.
Usage analysis: Detailed tracking of content use and engagement metrics was available via a comprehensive dashboard, allowing AOK divisions to monitor performance and continually refine their communication strategies.
The various AOK divisions made extensive use of tchop's comprehensive features::
New content production: AOK divisions produced a mix of classic articles, new micro-content formats, and multimedia elements like videos and podcasts. All of this content was bundled into an engaging, dynamic news feed for employees.
Curated content: Automatic integration of selected social media posts and curated content from internal and external sources ensured employees received a wide range of relevant information in one place.
AOK Corporate Identity: The mobile and web apps were developed in close coordination with AOK’s service providers to ensure that the apps adhered to AOK’s strict corporate identity guidelines.
Engagement tools: A key focus was on activating and retaining employees through comments, likes, discussion forums, and other modern interaction formats designed to foster engagement.
User-generated content: Employees contributed various types of content, which could then be shared and discussed across the platform, further enhancing engagement and collaboration.
Push notification: A combination of editorial and personalised push notifications was used to keep employees informed quickly and efficiently.
Surveys and feedback tools: Survey formats by incorporating custom tools allowed AOK to quickly gather quantitative and qualitative feedback from their workforce, providing valuable insights into employee opinions and preferences.
Usage analysis: Detailed tracking of content use and engagement metrics was available via a comprehensive dashboard, allowing AOK divisions to monitor performance and continually refine their communication strategies.
The various AOK divisions made extensive use of tchop's comprehensive features::
New content production: AOK divisions produced a mix of classic articles, new micro-content formats, and multimedia elements like videos and podcasts. All of this content was bundled into an engaging, dynamic news feed for employees.
Curated content: Automatic integration of selected social media posts and curated content from internal and external sources ensured employees received a wide range of relevant information in one place.
AOK Corporate Identity: The mobile and web apps were developed in close coordination with AOK’s service providers to ensure that the apps adhered to AOK’s strict corporate identity guidelines.
Engagement tools: A key focus was on activating and retaining employees through comments, likes, discussion forums, and other modern interaction formats designed to foster engagement.
User-generated content: Employees contributed various types of content, which could then be shared and discussed across the platform, further enhancing engagement and collaboration.
Push notification: A combination of editorial and personalised push notifications was used to keep employees informed quickly and efficiently.
Surveys and feedback tools: Survey formats by incorporating custom tools allowed AOK to quickly gather quantitative and qualitative feedback from their workforce, providing valuable insights into employee opinions and preferences.
Usage analysis: Detailed tracking of content use and engagement metrics was available via a comprehensive dashboard, allowing AOK divisions to monitor performance and continually refine their communication strategies.
"Excellent service and support. Amazing experience from launch to daily operations. Highly recommended!"
"Excellent service and support. Amazing experience from launch to daily operations. Highly recommended!"
Robin Halm
Robin Halm
Chefredakteur interne Kommunikation, KomPart
Chefredakteur interne Kommunikation, KomPart
Impressive results
Impressive results
Impressive results
The successful implementation of tchop™ has led to significant, measurable, and sustainable improvements for the various AOK divisions.
Key benefits realised include:
Mobile reach: A comprehensive platform was established that delivers up-to-date content, facilitates exchanges, and supports networking across both desktop and mobile. Employees now have the flexibility to engage with the platform anytime, anywhere.
Sustainable engagement: Employees consistently interact with news, comments, and user-generated content. Positive feedback underscores the apps' user-friendliness and accessibility, encouraging regular engagement.
Efficient communication: Management now has a direct and modern communication line to employees, allowing for real-time interaction and quick responses to emerging issues.
Rapid deployment: All AOK projects have been delivered not only on time but also within the six-month schedule. This efficient rollout has built trust across teams and the broader workforce.
High adoption: The web app is increasingly used as the primary intranet entry point, becoming an integral part of employees' daily routines and embedding the news feed into the workplace culture.
Brand loyalty: The AOK brand is not only represented visually within the apps but also reinforced in a high-quality, modern manner. This alignment between internal and external communication strengthens overall brand cohesion.
High editorial satisfaction: Editors have praised the platform for its simplicity and speed, enabling even small teams to efficiently create, publish, and manage content.
Increased transparency: Detailed usage analytics provide the editorial teams with insights into employee engagement that surpass what was available through previous intranet solutions, driving more informed content strategies.
The successful implementation of tchop™ has led to significant, measurable, and sustainable improvements for the various AOK divisions.
Key benefits realised include:
Mobile reach: A comprehensive platform was established that delivers up-to-date content, facilitates exchanges, and supports networking across both desktop and mobile. Employees now have the flexibility to engage with the platform anytime, anywhere.
Sustainable engagement: Employees consistently interact with news, comments, and user-generated content. Positive feedback underscores the apps' user-friendliness and accessibility, encouraging regular engagement.
Efficient communication: Management now has a direct and modern communication line to employees, allowing for real-time interaction and quick responses to emerging issues.
Rapid deployment: All AOK projects have been delivered not only on time but also within the six-month schedule. This efficient rollout has built trust across teams and the broader workforce.
High adoption: The web app is increasingly used as the primary intranet entry point, becoming an integral part of employees' daily routines and embedding the news feed into the workplace culture.
Brand loyalty: The AOK brand is not only represented visually within the apps but also reinforced in a high-quality, modern manner. This alignment between internal and external communication strengthens overall brand cohesion.
High editorial satisfaction: Editors have praised the platform for its simplicity and speed, enabling even small teams to efficiently create, publish, and manage content.
Increased transparency: Detailed usage analytics provide the editorial teams with insights into employee engagement that surpass what was available through previous intranet solutions, driving more informed content strategies.
The successful implementation of tchop™ has led to significant, measurable, and sustainable improvements for the various AOK divisions.
Key benefits realised include:
Mobile reach: A comprehensive platform was established that delivers up-to-date content, facilitates exchanges, and supports networking across both desktop and mobile. Employees now have the flexibility to engage with the platform anytime, anywhere.
Sustainable engagement: Employees consistently interact with news, comments, and user-generated content. Positive feedback underscores the apps' user-friendliness and accessibility, encouraging regular engagement.
Efficient communication: Management now has a direct and modern communication line to employees, allowing for real-time interaction and quick responses to emerging issues.
Rapid deployment: All AOK projects have been delivered not only on time but also within the six-month schedule. This efficient rollout has built trust across teams and the broader workforce.
High adoption: The web app is increasingly used as the primary intranet entry point, becoming an integral part of employees' daily routines and embedding the news feed into the workplace culture.
Brand loyalty: The AOK brand is not only represented visually within the apps but also reinforced in a high-quality, modern manner. This alignment between internal and external communication strengthens overall brand cohesion.
High editorial satisfaction: Editors have praised the platform for its simplicity and speed, enabling even small teams to efficiently create, publish, and manage content.
Increased transparency: Detailed usage analytics provide the editorial teams with insights into employee engagement that surpass what was available through previous intranet solutions, driving more informed content strategies.
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Build your success story with tchop™
Take your internal communication to the next level. Test tchop™ with a fully branded, free app for your organisation today!
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Build your success story with tchop™
Take your internal communication to the next level. Test tchop™ with a fully branded, free app for your organisation today!
Request your free branded app
Build your success story with tchop™
Take your internal communication to the next level. Test tchop™ with a fully branded, free app for your organisation today!
Request your free branded app
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