LinkedIn Integration

Pull posts from a LinkedIn company page or a personal LinkedIn profile into a mix, automatically.

LinkedIn comes in two separate integrations because LinkedIn treats the two source types differently:

• LinkedIn company integration. Watches a company page and imports its posts.

• LinkedIn user integration. Watches a personal profile and imports what that person posts.

Everything else about them is the same. Pick the one that matches your source. If you want both a company page and its CEO in one mix, set up two integrations pointing at the same mix.

What it does for you

• Your corporate voice, inside the app. What communications publishes on LinkedIn reaches employees who never open LinkedIn.

• Leadership visibility without extra work. Connect the CEO or a division head's profile and their posts land in the feed on their own.

• Employer branding both ways. External audiences see what the company says publicly, in the same feed as everything else.

Settings

Under Integrations, choose LinkedIn company or LinkedIn user, then Add integration.

LinkedIn URL.

• Company: https://linkedin.com/company/your-company

• User: the profile URL of the person, as LinkedIn shows it in the browser

Open the page on LinkedIn and copy what the address bar shows. A post URL or a search result will be rejected.

Mix, name, backfill and auto-publish work as described in How integrations work.

A note on auto-publish for user profiles. A person's profile is personal. They post about work, but also about a conference, a job change, an opinion. If you connect a colleague's profile, agree with them first and consider leaving auto-publish off, so an editor sees each post before it reaches the whole company.

What comes across, and what does not

The integration imports posts: text and the image that goes with them.

It does not import:

• Documents and carousel PDFs

• Polls

• Comments and reactions from LinkedIn

A post that is mainly a document or a poll arrives as a thin card with little to show. Those are the ones an editor should catch, which is another argument for auto-publish off on high-volume sources.

Limitations

Public content only. Only what the page or profile shows publicly can be imported. Member-only or restricted posts do not come across.

Two sources means two integrations. There is no combined company-plus-people source. Each profile you want is its own integration.

People change jobs. A connected personal profile keeps posting after that person leaves. Review your user integrations when someone moves on.

The usual shared limits apply. Roughly 30 minutes between checks, silent errors, one-time backfill, metadata as the source wrote it. See the overview page.

Summary

Two integrations, one pattern: company pages and personal profiles each get their own connection to a mix. Posts and their images come across, documents and polls do not. For personal profiles, talk to the person first and think twice before you turn auto-publish on.