Guidelines

The App Name is the label that appears underneath your app icon on users’ devices. It’s one of the first things people see—and it can influence whether they tap or scroll past. While there’s no perfect formula, a well-thought-out name can make a big difference in visibility and engagement.

Character limit

Keep it short and sweet! App names should not exceed 12 characters, as longer names may get cut off with “...” on both iOS and Android home screens.

Smartphones with a smaller screen tend to cut of more strict while other devices like an iPhone Plus will show more. Capital letters take more space for instance. Means there is no guarantee that it certain names are fully displayed on all devices in all situations.

• “The shorter, the better”
  Most successful app names fall between 10 and 15 characters.

• Make it distinct
  Do a quick search in the App Store and Google Play to make sure your name isn’t already taken—or too similar to something else.

• Hint at your app’s purpose or audience
  A name that subtly reflects what the app does or who it’s for can boost recognition.

• Do your research
  Check for duplicates, trademarks, or overly similar names. Unique is always better.

• Take your time
  Finding the right name is worth a few extra brainstorming sessions—but try not to overthink it forever.

What to avoid

• Special characters
  These can cause issues with store listings or be rejected during submission.

• Names similar to big/popular apps
  This can confuse users and may violate store guidelines.

• Offensive or inappropriate terms
  Even subtle references can lead to app store rejections or user complaints.

💡 Final Thought

While there’s no magic rulebook, your app name is a chance to stand out. A great name won’t make your app, but it could be the reason someone taps download instead of scrolling on by.

Need feedback or suggestions for your app name? We're happy to help!