Berlin, Germany - 1 March 2025

tchop™, the mobile-first platform for content and community, has released a new automation feature aimed at increasing user engagement and editorial efficiency: Auto Push Notifications for Published Cards.

This update allows editorial teams and communicators to automatically trigger push notifications whenever a new card is published in a Mix, ensuring important content reaches the audience in real-time, without manual effort.

“Push notifications are one of the most effective ways to re-engage users,” said Heiko Scherer, CEO of tchop™. “With this release, we’ve automated that process while giving teams full control over frequency, formatting and strategy.”

Seamless automation with full editorial control

The feature introduces a new Auto Push toggle at the Mix level, enabling teams to configure push notifications for every card published within a given feed. Each push includes a direct deeplink to the content and is automatically logged across the platform; from the Admin Dashboard to app and web notifications.

Notifications are intelligently generated based on content type, pulling the title and intro text directly from each card. Default values and prefixes can be defined to ensure consistency and maintain brand tone, even if individual cards lack specific metadata.

Use cases, safeguards and best practices

Auto Push is particularly valuable for premium content formats, such as podcasts, internal updates or regularly scheduled features, where timely delivery and engagement matter most. Because push notifications can overwhelm users if overused, the feature is available only for standard Mixes and fires only upon first publication of a card.

tchop™ recommends using this functionality selectively, especially in high-frequency editorial environments. Teams are encouraged to monitor push open rates using the platform’s analytics dashboard to measure effectiveness and refine notification strategy.

Key benefits

• Maximise engagement: Ensure your audience never misses important content.

• Save time: Automate notifications to reduce repetitive editorial tasks.

• Maintain message quality: Customise each push with default structures and branding.

• Enhance analytics: Gain visibility into user behaviour via push open rates and content performance.

This feature reflects tchop’s continued focus on reducing friction for content teams, making it easier to automate routine actions while maintaining full editorial flexibility.